Bank Marketing Campaign
This project analyzes a bank marketing dataset using Power BI to gain insights into customer behavior, optimize marketing efforts, and identify key trends affecting client subscriptions to term deposits.
Dataset Summary:
- Source: Kaggle - Bank Marketing Dataset
- Size: 17 columns, 45,211 rows
- Key Features: Customer demographics, campaign contact information, and campaign outcomes (success or failure)
Key Visualizations and Insights:
- KPI Cards:
- Total Campaign Contacts: Total number of client contacts made during the campaigns.
- Average Balance: The average yearly balance of clients.
- Campaign Success Rate: Percentage of clients who subscribed to a term deposit.
- Campaign Success by Month:
- Visualization Type: Column Chart
- Insights: Show the success rate of the campaign month-by-month to identify optimal periods for client engagement.
